Partners include The Washington Post, Bloomberg, Reuters, NBC News, ESPN, NowThis, E! News and BuzzFeed News. It is introducing a dedicated news product called Happening Now, aimed at being the fastest way for Snapchatters to consume breaking news by turning updates into a new, easy-to-consume format customised for mobile. It is also expanding its content range, mostly through deals with publishers and and broadcasters. Snap Stars can turn Story Replies into stickers and add them to their Stories or feed into Q&A Sessions. Story Replies: Snapchat is filtering out bullying and hate speech from replies to "Snap Stars" so that they may only "feel the love" from fan messages. Topics: Users can now share interests by using a Topic sticker or submit your Snap to a Community Topic, such as "life hacks" or "oddly satisfying", and browse Topic Pages to explore Snaps based on what you care about most. In the US, you will soon be able to order food through Postmates, DoorDash and Uber Eats. The Place Profile includes Snaps from the location, the address, hours of operation and reviews from TripAdvisor and Foursquare. Snapchat said it is adding "millions of listings" for businesses around the world. Now you can more easily find the spots that are popular with the Snapchat community, no matter where you are. Snap Map: It is launching "Places" on the Snap Map, the personal map that shows what your friends are up to.
Other announcements that advertisers should know include:
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Snapchat said it is also providing free ad credits for local businesses as they reopen following the coronavirus lockdown. For example, meditation app Headspace has created a Headspace Mini in which Snapchatters can meditate with the app and send messages to friends, while Atom helps friends buy cinema tickets and watch film trailers. The company is also rolling out Snap Minis, a new way for developers to integrate third-party media built with HTML5 into Snapchat and integrate within user conversations on the platform. "Soon, Snapchatters and their friends can step into this virtual space together to decorate nearby buildings with colorful paint and experience a new dimension of AR," a spokesperson said.
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It is also previewing Local Lenses, which is an upgrade on the current landmarkers feature that enables creators to build a augmented-reality virtual world built right on top of real-world loocations. Lens Studio is releasing a foot-tracking template powered by an ML model from Wannaby that lets developers easily create Lenses that interact with feet, presenting opportunities to launch "trying on" activations for shoe brands. Many of the new tools provide opportunities for fashion brands – a sector that has taken to Snapchat more than most. Lens Studio is now also offering Face Landmarks and Face Expressions for improved facial tracking, new Hand Gesture templates and an updated user interface to simplify navigation within the tool. Snap has partnered Wannaby, Prisma, CV2020 and several official Lens creators on their first SnapML creations. Key among the many announcements today is the launch of SnapML, a feature that is part of Lens Studio 3.0, which enables any developer to bring their own machine-learning models directly into Lens Studio. It is also pushing Scan as a brand opportunity and said users will be able to scan the Louis Vuitton monogram to be "transported into the inspiration behind their latest collection". Today, Snapchat announced that it is working with new third-party companies to help it enable users to scan and identify more images, such as Plantsnap, which it said can identify 90% of all known plants and trees, and Dog Scanners, which can recognise almost 400 breeds. An integration with Yuka later this year powers Nutrition Scanner, which provides a rating on the quality of ingredients in many packaged foods by scanning an item’s label. The platform is also making bigger moves into image recognition through its Scan feature, which is activated when you press and hold the camera button. Powered by a partnership with SoundHound, Snapchatters can now press and hold on the camera screen to tell Snapchat what kind of Lens to display. Snapchat’s Voice Scan offers users Lens results based on voice commands. The company’s second annual Partner Summit announced a range of new features and updates that open up the platform more to third-party developers and publishers. More voice commands for Lenses and more image recognition are coming to Snapchat, the company announced as part of its annual upfront today.
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